Profile
Track record of building marketing functions from scratch, running full-funnel acquisition across Google and YouTube, and delivering flagship industry events. Partners closely with sales to convert programs into pipeline and revenue, with deep Financial Services vertical expertise and genuine conviction about safe, beneficial AI — now embedding AI agents into marketing operations.
Core Competencies
Field Marketing & Demand Generation
Account-Based Marketing (ABM)
Flagship & Executive Events
Full-Funnel Paid Acquisition (Google, YouTube)
Pipeline & Revenue Marketing
Sales–Marketing Partnership & Enablement
Building Functions from Zero
Financial Services / FinTech Vertical
Cross-Functional GTM
Data-Driven Storytelling & Measurement
Experience
Chief Marketing Officer
Mar 2026 – Present
Unlimit · London, UK
Previously Digital Acquisition Director, Dec 2025 – Mar 2026
- Own end-to-end marketing strategy and demand generation across a suite of FinTech products (Unlimit.com international business banking; Stable.com non-custodial crypto bank).
- Lead build-out of an Agentic Marketing Engineering function, embedding AI agents into growth loops across payments, accounts, and banking — hands-on application of frontier AI to marketing.
- Direct full-funnel paid-media investment and market expansion, tying programs to measurable revenue outcomes.
Senior Growth & Marketing Leadership
Jun 2024 – Dec 2025
Capital.com Group · London, UK
Organic Growth Director, Capital.com · Managing Director & Marketing Director, Shares.com
- Launched and scaled Shares.com, the group's fastest-growing brand — building marketing and commercial functions from the ground up across emerging markets.
- Drove full-funnel paid acquisition across Google, YouTube, and other major channels, supporting 15+ product launches and 300+ hires.
- Built and led cross-functional growth and marketing teams across multiple geographies, partnering tightly with commercial leadership on regional pipeline.
Industry Manager — FinTech Portfolio
May 2019 – Apr 2024
Google · Tel Aviv, IL / Moscow, RU
- Organised Think FinTech (1,000+ in-person and online attendees) and prepared C-suite pitch material for Global FinTech Talks — owning premium, high-impact industry events end-to-end.
- Activated $XXM+ in customer revenue across a strategic FinTech portfolio, sustaining 50%+ QoQ growth for 7 consecutive quarters as a senior team member.
- Led joint business plans with CEOs, CMOs, and CBDOs, delivering digital-maturity transformation at 78%+ CSAT across Search, YouTube, App, and Measurement.
- Represented Google as an industry speaker at external conferences, building relationships with key partners and C-level decision-makers across the sector.
- As FinTech Pod Leader, set priorities, allocated resources, and coached new hires, elevating the pod's visibility at a global Google level.
Co-Founder
Jun 2011 – Feb 2016
Teamo.ru (acquired by Mamba.ru) · Moscow, RU
- Co-founded and scaled a leading platform to a 100% acquisition valued at $25–40M; grew revenue 175× (from $20K to $3.5M in three years) and owned full P&L.
- Launched Russia's first ROI-positive national TV campaign for an online service; implemented Runet's first recurring card-billing system (30% of total revenue).
- Closed two investment rounds at an €8M+ valuation across 150+ investor conversations; integrated acquired competitor Monamour.ru.
Earlier Career — Analyst & Project Management
2004 – 2011
Moscow, RU
- Fast Lane Ventures (Project Manager); GE Money Bank (Financial Analyst); Renaissance Capital (Financial Analyst) — financial modelling, budgeting, and CFO-facing reporting.
Education
Tel Aviv University
Peace Studies & Conflict Resolution · 2023
Plekhanov Russian University of Economics
Master's, International Economics · 2003–2008
Moscow State University of Economics, Statistics & Informatics (MESI)
Bachelor's, Law · 2003–2006
Let's build something.
Open to conversations about field marketing, demand generation, and applying frontier AI to growth.
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